The 8.7m high, 11.1m wide installation is located at the centre of Terminal One at the Central Piazza. Social Tree features 64, 47-inch LG 47WV30 displays on a cylindrical video wall and eight kiosks where travellers can post images and share photographs and videos via Facebook and email.
The photos can be layered over images of Singapore’s skyline, aquarium, forests, city streets and high-tech buildings, enabling travellers to record their time in the country. A password-protected account will allow visitors to save images and videos in the Social Tree’s servers to be retrieved at a later date. The design also incorporates 100 bars that stretch up and flex outwards, symbolising Changi Airport’s international reach.
LG’s cutting-edge displays that form the “trunk” of the Social Tree employ IPS display technology, providing vivid colours and crisp picture quality. The IPS panels offer a 178-degree viewing angle for a clear view of the video wall from almost any angle. The thin 6.3mm bezel around each display minimises the gap between panels while the advanced auto calibration software maintains consistent colour and brightness. Additionally, the video wall consumes little energy, making it eco-friendly as well as cost-efficient.
Changi Airport Group Senior Vice President for Airport Operations Yeo Kia Thye said, “We live in a world where digital communities form part of our everyday life. We hope to see The Social Tree grow into a digital community at Changi Airport, offering a connection over time for our passengers who may pass through Changi many times in their lives. It also provides a social element for our more than 52 million passengers each year to reach out to family and friends.”
