The newly redesigned stores feature a wide-open store front, providing shoppers an unobstructed view into the world of Sony. Inside, Sony fans will be able to experience all things Sony from Sony music artists playing over the speakers to Sony Pictures movies playing on the immersive 4K televisions.
The new design, developed with a focus on the guest experience, features a light, bright, and flexible store layout that makes it easy for people to test and try their favorite Sony products. The interior walls are moveable and changeable, allowing new coluor schemes to be reconfigured to highlight specific products, services, or content.
Sony’s innovative retail expansion plans include free-standing ‘Sony Galleries’, a curated assortment of the company’s best products in a smaller store footprint. Two more Sony Galleries will open in New Jersey and San Francisco in May 2013, and additional locations are being planned in shopping centres across the US.
