Tendence is considered as the most important consumer-goods fair and trend barometer for the second half of the year in Frankfurt. This year, the event will revolve around products for lifestyle, the home and giving.
Angela Boltze, CEO of Boltze GmbH, said that the home is becoming increasingly important as a refuge with the general trend towards ‘homing’ growing in popularity. The desire for stability has shifted the home in foreground, she adds.
The vintage look would be seen as a powerful trend in the field of interior design products. Susanne Knacke, press officer at Kare, says, “Decorative objects and products for the home that look like pieces found in an industrial loft and surfaces hand-crafted to look like well used antiques are very popular at present. This also applies to accessories and small pieces of furniture designed to tell a story and give the home the appearance of authenticity.”
Natural materials, supplemented by metal, glass, porcelain, biodegradable materials and high-tech finishes are also becoming popular. Increasing importance is being attached to natural qualities, especially in the case of products for the home. “We have been concentrating on material and processing sustainability for many years. Thus, the focus of our most recent designs has been, for example, on expressive graining for table tops, and natural edges. And this trend is set to continue for the rest of this year”, say Renate Möller, CEO, Scholtissek.
For the retail trade, Tendence is the most important order platform for the Christmas business while bulk buyers can obtain an initial overview of new products for the coming spring and summer season, 2013.
With 2,063 exhibitors from 67 countries and more than 52,000 trade visitors, last year’s Tendence occupied the entire western section of Frankfurt Fair and Exhibition Centre with 130,000 square metres of exhibition space in nine exhibition halls.
