The new Bath & Wellness division would offer the whole range of services in bathroom concepts to consumer in residential projects and renovation markets. Project and retail segments are also in the pipeline.
The company is planning to open more than 15 showrooms in 2009 with its value partners. These will be called Shop in Shop stores under the customer–oriented marketing concept titled “The House of Villeroy & Boch” that boasts of 15 partners across Indian cities.
Andreas Pfeiffer, Head of Bath & Wellness Division Villeroy & Boch AG, said, “Our brand with the value of tradition, authenticity and innovation is the key for our international growth. It is a capital that works for us worldwide, especially in India with its discerning, quality and design orientated consumers. Our market experience has been very positive.”
Mr. Rahul Kher, Country Manager for Villeroy & Boch India, added, “There is a strong need for a Premium brand in the “Bath & Wellness” ceramics category in India, as consumers have started taking bathroom space more seriously than ever. Our biggest challenge will be to champion the concept of lifestyles for Bath & Wellness category and also to reveal the good price-performance ratio.”
