BEN WEBB has carved out a name for himself in the competitive world of hospitality design. Co-founder and managing director of hospitality and branding agency 3Stories, Webb has cultivated a reputation for combining creativity and practicality, during a career spanning more than 15 years, to produce world-class design spaces. From collaborating with global hospitality giants to working with independent restaurants and bars, 3Stories’ work is reflective of Webb’s passion for storytelling through design and cementing his company as a top hospitality design agency. Webb’s expertise was further recognised when he was invited to join the judging panel for the recent edition of the FX Awards, back in November 2024, underscoring his influence within the industry. FX caught up with him to find out more and what the future holds in 2025 and beyond.

With its extensive portfolio and esteemed clients, it’s hard to believe that 3Stories is a relative newcomer to the design industry, even bypassing the FX editorial team for recognition as an FX One to Watch. Even so, it was in 2017 that Webb launched 3Stories alongside Jordan Littler, combining their extensive industry experience and shared vision for a unique design agency. Before founding the company, Webb honed his craft at firms including Andy Martin Architects and Super Futures, among others, while Littler was running his own practice, Littler Design.

‘We had reached a stage in our careers where we wanted to take control of our projects and do things our way,’ Webb recalls on his and Littler’s decision to set up their own agency. ‘We had built strong relationships with a few clients who believed in us, and that gave us the confidence to make the leap.’

3Stories began with its focus on hospitality interiors, and this specialisation remains at the core of the business. The agency has since grown to work with highprofile clients like Accor and IHG, as well as a host of independent restaurants and boutique bars. From sleek, contemporary hotel interiors to intimate dining spaces, the hallmark of 3Stories’ work is its attention to detail and emphasis on creating memorable experiences.

For Webb, the philosophy behind 3Stories is simple yet profound: design should tell a story. Whether it’s the branding on a menu or the ambience of a dining room, every element plays a role in shaping the user experience.

‘We see design as more than just aesthetics,’ he explains. ‘It’s about storytelling. Every detail matters, and we work hard to ensure that branding and interiors aren’t seen as separate entities. Instead, they come together as part of the narrative.’

This commitment to creating holistic, experiential designs has earned 3Stories a loyal following among its clients. The agency prides itself on its ability to adapt to diverse projects, from large-scale hospitality ventures to bespoke, independent designs.

Webb’s love for food, drink and socialising is central to his work. ‘I’ve always been drawn to the energy of hospitality,’ he says. ‘It’s about creating connections and memories. That passion drives me to design spaces that enhance those experiences.’

Photo: Gareth Gardner

This passion is evident in the way Webb approaches his projects; taking time to understand his client’s vision and values, ensuring that every space reflects its identity. This client-centric approach has been a cornerstone of 3Stories’ success.

In 2024, Webb was invited to join the judging panel for the FX Awards, as handpicked by FX editor Theresa Dowling, which showcases a true testament to his establishment within the design community. He says the experience allowed him to explore design categories outside of his usual focus and gain a broader perspective on the industry.

‘It was an incredible experience,’ explains Webb. ‘The sheer creativity and effort behind the submissions were inspiring. Judging took longer than I expected because there was so much to appreciate, but it was worth it.’

Whilst judging responsibilities were mostly based in the Restaurant and Bar category, aligning with his expertise in hospitality design, he also contributed to discussions in other areas, bringing a fresh perspective to workplace and surface design projects.

Photo: Ben Webb

‘I’m always looking for something unique,’ he notes. ‘It’s not just about following trends but pushing boundaries to create something truly original. That’s what excites me and, ultimately, what excites our clients too.’

Under Webb’s leadership, 3Stories is set to expand its reach and continue its commitment to innovative design. And while maintaining its focus on hospitality, it is open to exploring new opportunities. Whatever happens in 2025 and beyond, Webb is clear about his priorities for the future: maintaining the high standards of 3Stories while continuing to push creative boundaries. For Webb, design is a powerful tool to transform spaces and create lasting memories.

Photo: Ben Webb

‘Design is about more than making things look good,’ he says. ‘It’s about impact. A well-designed space can change the way people feel, think and connect. That’s what drives me every day.

‘At the heart of what we do is the desire to create experiences that resonate with people. That’s what makes it all worthwhile.’

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