Resonate has announced the appointment of Simon Jordan FRSA to the role of non-exec director.
Jordan is a creative strategist, founder and special advisor with a 30-year career spanning senior and board-level roles across advertising, design, architecture and urbanism. He has led initiatives for world-class brands, organisations and institutions, shaping places and spaces for the communities they serve.
In 2001, Jordan co-founded interdisciplinary design and architecture studio Jump Studios, collaborating with clients such as Nike, Google, O2, the Ministry of Sound, Science Museum, Adidas, Saatchi & Saatchi, and Rapha. He oversaw Jump’s acquisition by global sport and entertainment design firm Populous in 2015, where the team helped realise major public venues including Tottenham Hotspur Stadium, Co-Op Live, and the Etihad Campus for City Football Group.
Since exiting Populous in 2022, Jordan has launched WeMakeProgress (WMP), a consultancy that informs design through cultural insights and applied narrative thinking. Collaborating with a design anthropologist and a cultural strategist, the team helps venue owners and developers define audiences, map-user journeys, and articulate the narrative DNA of place. He also acts as a special advisor to leadership teams at design-led businesses.
Resonate said thathis emphasis on the ‘intersection of experience, design innovation and business strategy aligns seamlessly with Resonate’s vision to create memorable, high-performing environments spaces that engage occupants on multiple levels’.
Pernille Bonser, CEO of Resonate, added: ‘I couldn’t be more thrilled to welcome Simon to the Resonate team. His brand-led approach to creating environments that truly embody the values of organisation, dovetails with our drive to get under the skin of our clients to craft exceptional spaces, where every detail matters.’
