The newly re-branded design is created by the coffee giant’s in-house creative team. The team has derived design inspiration from the urban loft lifestyle. The new design offers an appearance that is specifically tailored to each coffee shop.
The design of new boutique shop in London is based around loft living in the capital. The shop is airy, well-lit and spacious, offering a contemporary feel which mirrors the surrounding area. The newly designed counter in the outlet provides conducive environment to conversations between those serving the coffee and those drinking it.
Starbucks aims to reflect the environmental and social responsibility of the firm through the new image makeover. The new outlet features recycled wood paneling, Welsh oak salvaged from a 1987 storm, as well as picture frames rescued from a Victorian era brewery.
The new store will bear the Starbucks logo that was originally used when the company opened its first store in Seattle, Washington in 1971. The famous Norse mermaid will be encircled by the stores original title, ‘Starbucks Coffee, Tea, and Spice’. The company is planning to gradually redesign shops in the UK and around the world with this new interior concept.
Today, Starbucks is the world’s largest chain of coffee shops with 16,120 outlets in 49 countries, including 11,000 in America, followed by 1,000 in Canada and in excess of 800 shops in Japan.
