Cozmo has collaborated with design studio Pearson Lloyd on Hug, a modular sofa system developed through experimentation with tactility, comfort, posture and style.
Hug was developed by focusing on comfort, posture and the tactile sensations of materials, through physical 1:1 model making, rather than more traditional processes such as CAD and sketching. Materials were intuitively wrapped, and adjusted to explore various postures.
Inspired by Bauhaus steel framing, its precision-welded foldable frame is strong yet lightweight, enabling flat-pack delivery and easy, tool-free assembly.
‘Hug was designed through feel. It emerged from our process of “thinking through making”, exploring both the physical and emotional nature of comfort. From the specific ergonomics of the body in recline, to the weight and texture of materials in the hand, to the handling of the support structures within and the craft of the upholstery itself,’ said Tom Lloyd, co-founder of Pearson Lloyd.
Jacob Peres, co-founder of Cozmo, added: ‘It was incredibly refreshing to walk into our first concept meeting and not be shown renders or sketches. Instead, Tom and Luke [Pearson, co-founder of Pearson Lloyd ] took us straight to the workshop, where a Frankenstein-like wooden structure with moving parts immediately sparked a conversation around comfort, support, and ergonomics.’
