Morgan, the British furniture designer and manufacturer, has partnered with design studio SmithMatthias for the pair’s first collaborative collection.
Bruton is an adaptable, modular seating system made without petroleum-based foam and using 100% natural materials – a combination of layered natural materials, including wool, coconut fibres, latex, and duck feathers.
The collection is available in a range of timber finishes and sustainable upholstery options, including fabrics made from 100% post-consumer waste or pure wool.
‘We wanted to create a collection that challenges the conventions of modular seating,’ said Erin Johnson, design director at Morgan.
‘Our focus was to develop a system that is both structured and inviting, without relying on standard contract specification foams. The commitment to natural materials presented a huge challenge, but it also informed the design in exciting ways.’
Founded by Jack Smith and Gemma Matthias, SmithMatthias takes inspiration from nature and traditional materials, designing for longevity rather than trends.
‘With Bruton, we’ve pushed traditional upholstery materials, such as springs and wool, to their limits, redefining their use in a contemporary way. This innovative approach brings us full circle, using heritage techniques to drive modern design,’ said Matthias.
Smith added: ‘The ability to work directly with the design and production teams at Morgan has been invaluable.
‘Their openness to exploring new materials and techniques has allowed us to push the boundaries of sustainable furniture design. Through this collaborative way of working, we’ve been able to maintain the integrity of using 100% natural materials without compromise.’
Produced using Morgan’s sustainable manufacturing practices at its Hampshire factory, which is powered by 86% renewable energy, including 50% by solar panels, the collection aligns with the brand’s commitment to responsible craftsmanship.
