London-based creative agencies Squint/Opera and Hirsch&Mann have created a digital artwork made of thousands of tiny screens and lenses for a major new biomedical research centre in New York.
The shimmering and animated foyer installation celebrates the work of the new $650m Belfer Research Building, part of Weill Cornell Medical College (WCMC) in Manhattan.
The large-scale digital installation (approx 4.6m x 2.7m) comprises 2800 mini screens set in a grid pattern behind a panel ofthousands of circular acrylic discs – a reference to the lenses used in medical research.
The dual layer construction makes it possible to read the wall from a distance as a single image, and then, up close, each screen has information about medical discoveries and other news from WCMC‘s website.
The making of the WCMC Discovery Wall from squintopera on Vimeo.
The images and stories used in the artwork will chance regularly.
Squint/Opera and Hirsch&Mann won the commission for the wall in an international competition. Along with celebrating the support of the building’s donors, the installation has been created to promote the research and discoveries made in the building.
The project team comprised Squint/Opera, which provided the creative direction and project management, Hirsch&Mann which led the technology design, production and delivery, and The Cross Kings who led the physical detail design. Fabrication in Boston was completed by Design Communications Limited. The team also worked closely with the building’s designer, New-York-based Ennead Architects.
