The main objective behind the designing contract is to give the family-owned hypermarket chain an ideal positioning, which will remain relevant for the coming five to ten years.
Gideon Karmiloff, managing director of Vivid Brand said that they are planning to introduce some flat-pack designs for the company. He also added that the hyper market chain will be facing tough competition from western supermarkets. The company intends to strengthen its position in Qatar through a design makeover.
Vivid is planning to first redesign and then reposition the identity to make it relevant for the next five to ten years, and then move to designing of the store itself, to offer uniqueness.
Vivid has bagged the contract through a third party referral. It has conducted a five-day seminar to understand the related testimonials and credentials to carry out the project. Both stores of Dasman in Qatar will receive design makeover by October 2009.
