The new campaign, which ties together Playrite’s surfaces and the sports they are associated with was created by The Small Agency, who have supported Playrite in all major campaigns for the last 8 years. The new look will feature throughout the stand design, and after the trade show the campaign will filter through onto the website and product literature. The new design will encapsulate Playrite’s commitment to innovation and a dedication to the sport, play and leisure industries, as more than ever Playrite pride themselves on helping customers select the right product for their individual project.
This year will see Playrite increase their stand size to be bigger than ever before, and whilst at FSB the manufacturers will be celebrating their 20th Birthday. Playrite have a lot to celebrate as the Company has gone from strength to strength since first established in 1991 when they started with just 5 employees. Now with 22 employees, the future is looking very promising for the West Yorkshire based Company.
Chris Pickles, Sales Director explains how: “In 20 years Playrite has seen many changes to the synthetic turf industry. We embrace new product development and are famous for innovation, but most importantly we never forget our commitment to manufacturing quality surfaces and offering excellent customer service.”
To find out more visit Playrite at FSB, Cologne – Hall 11.2, stand P058.
To make sure you’re invited to the celebrations, email info@playrite.co.uk and get your name on the guest list for FSB 2011.