The fifteenth edition of the Fuorisalone show at Superstudio più ended a short time ago, and this year involved more than 10,000 sq. mt. of exhibition space and inaugurated the new Superdesign Show format, a festival on the culture of design attracting a public of over 110,000 people, professionals from the sector and enthusiasts, in a single week.
This year and among the most important installations, was the ‘Rational and the Emotional Worlds’ presented by Marcel Wanders for LG Hausys. The designer’s aim was to create an impressive setting to explore the wide range of possibilities offered by HI-MACS®.
Fascinating and poetic, the stand mapped-out two parallel universes, one of rationality and one of emotion, and left a lasting dream-like impression in the visitor.
At the centre, two slowly moving sculptures acted like mysterious totems. While the space attributed to rationality concerned the actual material, the one given over to emotion represented HI-MACS® in its full artistic and dramatic qualities. Here, the "Blooming Universe" – Marcel Wanders’ signature pattern for LG Hausys – was applied in its full extension.
Complementary furniture blended in perfectly with the surroundings and helped to create a multi-sensory illusionary experience. Transparencies and overlapping layers invited viewers to embark on a fantastic and unique journey. These two majestic sculptures, of about four metres in diameter and made of various shades of HI-MACS® including a translucent layer, connected the two environments. Their evocative quality let me material shine in its full potential, creating a truly surprising effect for the viewer.
Photographer: Valentina Zanobelli
HI-MACS® at the Fuorisalone
HI-MACS® was not only there at the Superstudio Più: a number of products made from this Solid Surface material were actually on display in other installations adorning the city for the entire period of the Milan Design Week.
Arc, designed by the Dutch practice OS ∆ OOS, is a system of benches and stools springing from the idea of shaping stone in an amazing and unnatural way. "Natural stone" the practice declares ‘is not malleable and so the only way that a form can be had from it is by taking parts away. HI-MACS® on the other hand lets us achieve the same visual result, with the same properties, but through a different process, one that allows any result at all to be achieved."
Photographer: Patrick Meis
More information at: www.osandoos.com
Facade, designed by the Dutch practice De Intuïtiefabriek, is, on the other hand, an original and modern item of furniture made up of from three to five mirrored door-leaves that can be assembled together. Material, details and forms fold and unfold in this product that has been designed for the bathroom environment, where HI-MACS® forms a solid, secure skeleton, and is available in more than a hundred colour variants.
Photographer: Ruud Peijnenburg
More information at: www.deintuitiefabriek.nl
Pic & Nic, designed by Monica Ferrigno and Carlo Dameno, are a table and water-shedding sunshade fitted with a stake, an ideal companion for a packed lunch or a simple snack in the garden. Presented at the din – design in event in the Ventura Lambrate district, Pic & Nic make it possible to have in the simplicity of a single item, a resting surface with cup-holder and a pleasant area of shade.
More information at: www.ildoppiosegno.com