The five new wood floor styles have been developed in collaboration with the internationally recognised trend analyst, Cay Bond, who has more than 30 years’ experience of trends within fashion, design and interiors. She said, “I think the value of the floor is underestimated. Despite being a major part of our interior environment, floors get very little attention. With a cleverly restored floor, a room and a home can change drastically. Personality and culture can be expressed through the choice of flooring. With a variety of inspirational styles, we want to showcase the possibilities and creative solutions for the right ambience. Nowadays, people apply their personality to their home and interior style. A home showcases your personal identity more than anything else. The floor has an incredibly important role to play in this.”
Patrik Mellnert, Product Manager at Bona, added, “We have developed a concept which can create just the right style and effect on a wood floor using our products and techniques. With the right treatment, you can preserve the soul of the floor while producing a whole new look. With Bona’s extensive product range, and the expertise of one of our Bona Certified Contractors, you can make magic from an existing floor in only a few hours.”
The Bona Inspiration concept includes a palette encompassing a range of interior design styles in which the wooden floors play an important role. Each style comprises a variety of looks for the floor which can be achieved by using a combination of Bona’s sanding and brushing methods, varnishes, oils and paints. The five styles, Nordic Shimmer, Garden Atmosphere, Malibu Dreams, Touch of Grace and New Modern, include everything from dark, rustic floors to floors with a pale, lacquered finish.
There will soon be more information to inspire homeowners at bona.com. Designers can also visit the professional section of the website to see how the individual looks can be achieved – and to locate a local Bona Certified Contractor. A consumer campaign runs through May and June and onwards to promote Bona’s Inspiration floor styles through Instagram, Facebook, and print and online adverts. Samples and inspirational brochures will also be available for use by interior designers and flooring contractors to leave with their clients.