With the new Fall 2020 Chromatic Collection debut, Melbourne-based TSAR Carpets offers end-users reprieve from
a troubled world through a synesthetic experience that evokes feelings of optimism and delight. Centered around
the concept of “The Future of Hospitality,” the state-of-the-art collection is an experiential approach to defining
transitional public spaces in a socially-distanced landscape, filtered through playful prisms of surrealism, futurism,
and fantasy. Available starting November 2020, the collection is sold exclusively at TSAR’s studios in Melbourne,
Sydney, New York, London, and Shanghai.
Rooted in digital abstraction and translated into reality by TSAR’s thirty years’ of manufacturing expertise, the
Chromatic Collection comprises six distinct patterns that feature both harder-edged geometric patterns as well as
organic liquid forms — each utilizing signature gradients and the integration of a full-spectrum of mood-altering
colour, thoughtfully selected to emphasise the characteristics of each design and naturally compliment the designs.
Drawing inspiration from visions of futurism and fantasy, this surreal and abstract collection supports an emerging
design trajectory in the world of high-end hospitality, and is suitable to a wide variety of highly-trafficked public
spaces including hotels, corporate offices and event centres.
“With Chromatic my objective was to create a visually-intriguing collection that elicits a sense of elation and
happiness, offering an aspirational escape from the current state of the world,” said Andrew Cenita, TSAR’s New
York-based Designer who created each digital pattern in Adobe Illustrator. “For this collection TSAR’s goal was to
introduce a new experimental aesthetic into our ready-made offering, providing our customers with a high-quality
product that serves various hospitality interior applications and beyond.”
In the wake of COVID-19 mitigation strategies, the Chromatic Collection’s unique “Gradient Mapping” attributes
provide interior designers with new tactics in the creation of human-centered spaces. Leveraging TSAR’s Axminster
broadloom custom-carpet design workflow, designers may apply these custom-colour gradients to create bespoke
floor-based wayfinding systems and social distancing markers, demarcating private zones from transitional spaces
like corridors and circulation areas. Specification, colours, and image scale can also be customised to suit any
project scheme.
In bringing the collection’s launch to life, TSAR partnered with 3-D Artist Joe Mortell (@joemortell) and creative
director Charlotte Taylor (@charlottetylr) to develop a suite of digital stills and animations depicting the collection
within a series of futuristic hospitality and interior environments. Following a successful collaboration with Joe on the
visual assets for TSAR’s Spring 2020 Circ collection, Andrew reapproached Joe, as well as Charlotte, during the
design and conceptualization process of the collection. Attracted to each designer’s ability to balance realism with a
fantastical and otherworldly design approach, the visuals represent a seamless shared vision between Joe,
Charlotte and TSAR’s creative team. Generating a compelling universe of realistic spaces, each image expresses a
captivating and colorful digital world that compliments abstract objects and furniture vignettes with each Chromatic
rug design.
The collection is available in the following patterns: Reveal, Ripple, Ember, Aurora, Neo and Lucid.
Reveal – An organic pattern that reveals a path underneath like dappled light that falls on a cobblestone path. The
shadows of light and dark mimic the layers of history that collect after years of use.
Ripple – A mixture of earthy tones and liquid textures. The design features two sides: one more detailed and sharp,
the other soft and blurred. The two sides can be used as an unobtrusive way to break up rooms or spaces.
Ember – The product of experimentation and abstraction. Multiple layers were created and blended to recreate this
vision of fire. The pattern recreates the fleeting dance of a flame and is translated into a futuristic flooring design.
Aurora – A reflection of the natural phenomenon is the Aurora Borealis. When thinking of the future, one tends to
naturally think of the sky and space. The colors floating in the sky dance and flow as if they’re being painted.
Aurora’s design is a mix of “analog” and digital abstraction,which layers painted elements to achieve this look.
Neo – A seemingly simple geometric pattern reimaged in a new light. A gradient has been placed underneath this
pattern to create an undulating path throughout the shape. The abstractness throughout reveals a variance in the
design that creates something otherworldly in its simplicity.
Lucid – An experimentation of recreating the natural pattern of water by using technical methods. A pastel pink was
used to further push the design into a dream-like state.
Pricing available upon request.
About TSAR
TSAR Carpets is a Melbourne-based design brand with over 30 years of expertise in the manufacturing of luxury
custom carpets and rugs. A family-owned business founded by David and Kerrie Sharpley, it is now a global
company recognised for its passion for textiles and its profound knowledge of the hand-tufted technique. TSAR
delivers bespoke floor coverings for high-end residential, hospitality, and commercial environments worldwide.
TSAR values its role as a trusted resource to a diverse A&D community. Adopting the German concept of the
gesamtkunstwerk—meaning “a total work of art”—TSAR collaborates with interior designers and architects to
activate the floor-plane as a design element integral to their holistic compositions. In doing so, TSAR empowers
design talents to achieve a cohesive architectural expression from the ground up while maintaining complete control
over all aspects of the process.
As a design-led collective, TSAR’s own vertically integrated value chain allows the team to continually experiment
and perfect a multitude of construction techniques—including hand-tufting, pass-tufting, Axminster, knitted, and
handwoven. TSAR is thus uniquely positioned to deliver completely bespoke, large-scale carpet & rug designs for
an astonishingly wide range of commercial and residential applications.
Alongside TSAR’s custom work, the company’s design team generates a series of ready-made collections, drawing
inspiration from a variety of multidisciplinary sources—including the natural world, fine art, and historical design
movements.
TSAR is a proudly Australian-owned company with a global outlook. TSAR’s flagship showroom is located in
Melbourne, with design studios and offices in Sydney, New York, Shanghai, and now London.
To learn more about TSAR, kindly visit www.tsarcarpets.com and follow @tsarcarpets on Instagram and LinkedIn.
TSAR Carpets Global HQ & Showroom