PICTURE THOSE walls telling us stories, sharing the thoughts of previous designers, and conveying the emotions that people have felt through the years. From the nervous excitement of a first day at work – the walls alive with the energy of new beginnings – to the warmth of family gatherings in a restaurant – where laughter and love intertwine – these structures have witnessed it all.
In a world where technology and artificial intelligence are trying to carve a new way of design, why aren’t we listening to our current buildings? We should embrace their stories, woven into every brick and beam, and learn from them. As a designer, storytelling is at the heart of what I do. What better way to convey a narrative than by listening to the original author – the building itself – and ensuring that these stories are passed on for generations to come?
Jordy Dent, a dynamic figure in the world of commercial interior design, imbues creativity and storytelling into every project. Transitioning from the sporting arena to his family’s fitout business, he joined Area in 2022 as senior project designer. Jordy possesses a passion for delving into the details of a client’s business and culture to draw inspiration, which he then integrates into his designs. His innovative approach not only showcases his dedication to excellence but also underlines his commitment to sustainability.
