Words by Emily martin
Who Meet Amos Goldreich, founding creative director of Tamart, a new British brand dedicated to preserving the legacy of his late parents, Tamar de Shalit and Arthur Goldreich; visionary modernist architects and polymaths who met at, as it was then, Central School of Arts and Crafts (now Central St Martins) in the 1950s. Tamart’s debut product range, which was launched last year, were ten reimagined mid-century furniture pieces, curated from Goldreich’s parents’ archive. The collection marked the beginning of Tamart’s journey to showcase and preserve Goldreich’s parents’ enduring legacy through innovative and captivating furniture designs, as well as exhibiting at key events, including Milan Design Week. Last September, Tamart moved into a new space in Shoreditch and has plans to expand its product range and further establish a presence in key global markets.
Why ‘The inspiration to launch Tamart stemmed from a deeply personal journey to honour the creative legacy of my late parents, Tamar de Shalit and Arthur Goldreich,’ says Goldreich. ‘Their influential careers in modernist design, coupled with a profound archive discovery after their passing, compelled me to establish a brand that celebrates their innovative spirit and artistic vision. The decision to embark on this venture alone in the design world was driven by a desire to bring their designs to a contemporary audience while maintaining the integrity and ethos they instilled in their work.’
Where www.tamartdesign.com
Central Stool
‘The Central Stool, originally conceived by my mother, Tamar de Shalit, during her time as a student at London’s Central School of Arts and Crafts, represents a versatile fusion of form and function. Its smooth, halfmoon turned design with three tapered legs and flush joints offers flexibility as both an occasional table or a stool, adapting seamlessly to various settings.’
Clore collection
‘The Clore Lounge Chair, Ottoman and Coffee Tables draw inspiration from… the late Sir Charles Clore’s private penthouse, which my parents also designed, showcasing a harmonious blend of comfort and sophistication. Crafted with gently curved seats, reclined timber frames, and upholstered in a mix of recycled and natural materials, they exude timeless charm while offering modern comfort.’
Red Rock Club series
‘The Red Rock Club series, originally designed for the iconic 1960s Red Rock Hotel and Club, reflects a playful yet substantial aesthetic. Characterised by compact forms and tactile carved spheres on the chair’s stiles, these pieces evoke a sense of nostalgia while embodying enduring quality and craftsmanship. They feature solidly proportioned legs that taper… and feel pleasingly substantial.’
