Cathy Choi previously served as vice president and Andrew Choi was the founder, president and CEO for the past 38 years.

Andrew Choi said that Cathy Choi, through her outstanding leadership, has positioned Bulbrite as the educational and manufacturing leader of light bulbs and lamps in a time when lamping technology has changed rapidly.

In her new position as president, Cathy Choi will oversee all operations of Bulbrite and will coordinate sales, marketing, administrative, research and development, and manufacturing activities.

Cathy Choi served as national sales manager for Bulbrite, when she started with the company eight years ago. Prior to joining Bulbrite, she was a director of finance and operations for Independent Pictures, a division of New Line Cinema and served as an auditor for Price Waterhouse.

She is an American Lighting Association (ALA)-certified Lighting Specialist, a member of the Education Foundation and Manufacturers Steering Committee for the ALA, a member of the Illuminating Engineering Society of North America (IESNA) and an active member of Cornell alumni associations.

Cathy Choi’s educational experience includes graduating with an MBA from New York University and a BA from Cornell University.

Bulbrite manufactures and supplies innovative and energy-efficient light source solutions and is the premier educational resource for lamping technology.