The new 70-room Etap Hotel Verdun features the banner’s new Etap Hotel Cocoon concept, launched in 2009 and already introduced in 30 hotels. The hotel features well-lit latest-generation room that features a soft duvet, touch-sensitive reading lights and a spacious shower stall as well as new functionalities such as de-compartmentalized living area, a flat-screen TV equipped with a multimedia dock, a bigger luggage storage area, and a full-length mirror.
Public areas have also been redesigned with a brighter reception area and breakfast room. Designed in cooperation with Priestman Goode, an agency specialized in affordable, ergonomic design solutions, the Etap Hotel Cocoon concept received a prize for Best Interior Design at the 2008 European Hotel Design Awards.
The Etap Hotel Verdun is the brand’s 200th franchised unit to open in Europe, bringing the total percentage of Etap Hotels operated under franchising agreements to 50%.
Since 2004, a total of 100 new hotels have been opened and the network now comprises 34,000 rooms in 10 countries: Austria, Belgium, France, Germany Luxembourg, the Netherlands, Poland, Spain, Switzerland and the UK. In France, the banner has 289 hotels. The goal is to expand the network to more than 500 hotels and 45,000 rooms in approximately 20 countries by 2011.
