The company has announced the winners of the contest and the launch of a new online promotion called the “Question of the Day Sweepstakes,” which runs through January 31, 2009. Simmons’ online marketing strategy leverages the latest Web-based communication technologies.
“I Really Want My Beautyrest Mattress” was an online contest where consumers submitted videos or photos and essays explaining why they wanted a Beautyrest mattress, for the chance to win one of 10 brand new Beautyrest mattresses from Simmons.
Simmons received 250 contest entries during the three-month “I Really Want My
Beautyrest Mattress” promotion, which ran from July 1, 2009 through September 30, 2009 and more than 37,000 votes were cast for favorite submissions over the course of the contest. The company encouraged participation in the promotion through a variety of online tools including links on the Simmons and Beautyrest home pages, a refer-a-friend feature on the contest Website, a monthly e-mail newsletter to consumers and social media components such as a Facebook application and Twitter posts about the contest.
The promotion’s 10 winning entries, which were selected through a final round of public voting by visitors to the contest Website, illustrate a variety of personal reasons for wanting a Beautyrest mattress and reflect the significant role a good night’s sleep plays in consumer’s daily life. The winning submissions include: Diana; Saying Goodbye; Dreaming …”; Wake Up, Dad!; New Bounce House … I Mean Mattress!; Mood Swings Without My Beautyrest; Sharing a Bed Built for One; They Need a Break; and The Case of the Missing Mattress.
In contrast to the creative aspects of the “I Really Want My Beautyrest Mattress” contest, Simmons’ “Question of the Day Sweepstakes” will feature a straightforward question and multiple-choice answer format with one question posted on the contest Website, http://sweepstakes.simmons.com, each day. All daily winners automatically will be entered into a grand prize drawing for a new Simmons® Beautyrest Black mattress valued up to $3,000.
