William Russell has used plaster and sheet aluminum to create the illusion of shapes carved from rock, with walls, floors and ceilings flowing into each other. The ceiling below comes up through the floor above to form a balustrade.
The fixtures resemble stalactites suspended from the ceilings. The shelves in the shop are cut out of pillars, eliminating the boundary between the elements. Sparkling chips of mother-of-pearl are featured on a terrazzo carpet, displaying the natural color of wet sand.
The various elements of the showroom displays organic themes – ranging from the curved white stucco and glass frontage to the richly planted, secluded courtyard at the rear.
William Russell is a design partner at Pentagram with office in London, New York, San Francisco, Austin and Berlin. William Russell has designed six Alexander McQueen flagship stores – in London, Tokyo, Milan, New York, Los Angeles and Las Vegas – in a seven year period.
