The bedding line will be launched at World Market Center Las Vegas in Nevada. The new Beautyrest line is the result of three years of research and has been designed with the aid of retail sales associates, among other groups.
The new Beautyrest line comprises three families of products: the 18 models in the Beautyrest Classic – the ‘good’ line; the 18-model Beautyrest Anniversary – the ‘better’ line; and the 18-model Beautyrest World Class – the ‘best’ line category.
Beds from the Beautyrest Classic model feature 800 pocketed coils in queen size and offers new fabrics and styles. It also incorporates Simmon’s Mega Coil Edge System for an edge-to-edge sleeping system. A PowerBeam brace is integrated to add 20% more strength.
The Beautyrest Anniversary models feature an 850-coil unit, AirFeel foam quilting and a Total Surround BeautyEdge Foam Encasement system. The 18-model Beautyrest World Class features a 1,000-coil unit and incorporates the company’s proprietary ‘Transflexion’ foam breaking-in process. This system reduces the risk of body impressions and reduces returns. Some models in this line feature latex and memory foam.
The new Beautyrest line is distinct for its enhanced aesthetics. The beds feature bright and neutral colors accented with earth tone. The tape edges feature contrasting colors. Gusseted pillow tops and tack-and-jump quilting on the border panels are some other notable features.
A range of updated marketing materials including the new tagline ‘It’s not just sleep, it’s Beautyrest’ back the new bedding line. Simmons embarked on a comprehensive research process to take the 85-year old the Beautyrest line to the next level. The new bedding line’s price ranges from $599 to about $2,000.
