The 11-floor store is designed by drawing inspiration from movement and energy of the area’s surrounding water.
The main floor is designed around a water theme featuring a huge atrium, chandeliers, and a floor with a jet stone pattern. The ceilings of the store have been designed as unique signatures, controlling the flow and energy of the store. Fixtures, resting areas, and visual displays are spread out throughout the store.
The next three levels are designed to appease younger customers. The floors depict romantic and dramatic expressions integrated around backlit glass and mosaic tiles. Floors five to nine features destination business such as Kids, Home, and Lingerie.
The store has been designed by a project team consisting of president Sherif Ayad, project manager Jae Kyung Kim, and senior designer Olfat Ayad of IDDI, which has office in the US and Canada.
