In 2010, three Aloft hotels will open in India alone. The Aloft brand plans properties for Chennai, India’s fifth-largest city and its second-largest exporter of software and infotech; Bangalore, the ‘Silicon Valley’ of India; and Coimbatore, one of India’s fastest-growing cities and a powerhouse in textiles and engineering.
Europe’s first Aloft hotel will open its doors in Brussels, near the heart of the Belgian capital and European Union hub. And stateside, the Aloft brand will open two New York City properties – one in the Big Apple’s Brooklyn and the other in the heart of Harlem.
Aloft hotels are geared towards design-conscious consumers building on its tech-savvy DNA. The brand recently pioneered the industry’s first ‘keyless entry’ automatic check-in program at Aloft Lexington in Massachusetts. The group is planning to open 40 hotels in the 18 months and 10 more opening in 2010.
