The Dior store on East 57th Street has been reopened after receiving design makeover from Peter Marino who has offered a frank hint of Paris elegance to the store.
With an intention to achieve this objective, the store has been made more spacious, received more moldings, added an elegant silvery-gray palette, installed commissioned furniture and sculpture by various French and American artists, and filled the marble stairwell with video screens.
According to New York-based luxury retail architect Peter Marino, the re-imagined space has been designed to blend 18th century details with modern elements. This has been done to achieve a feminine and glamorous aesthetic, inspired by the timeless and modern fashions at Dior. It can be observed in all the elements including a wall of screens playing videos by French filmmaker Yoram Mevorach Oyoram, a second-floor room dedicated entirely to shoes, two ready-to-wear salons, and another private space for special clients.
Upstairs of the store contains the spacious new V.I.P. salon, featuring low velvet chairs and a sofa, a modern-looking aluminum coffee table and a long side table featuring nail heads studded across its top. Another notable feature is a pearl sculpture, created by a youngish sculptor named Timothy Horn, which has been mounted on a wall. The walls of the V.I.P. room are painted in silver with a slightly wavy grain.
The East Side of the store features newly commissioned installations from artists Claude Lalanne, Philippe Hiquily, Timothy Horn, David Wiseman, Alisdair Cooke, Veronique Rivemale, and Philippe Bradshaw.
