The Brighton store opened on 13 October 2011 and spans 1,800 square feet whereas the Trafford store has been shifted to a 2,200 square feet site on 20 October 2011. The brand is also set to open its relocated Huddersfield facility on 25 October 2011 covering an area of 1,600 square feet. It will also open its relocated Wakefield store encompassing 1,800 square feet on 28 October 2011.
The new stores will be roomy and will feature luxurious fitting rooms. The facilities will also be equipped with bespoke La Senza mannequins complemented by mirrored catwalks as well as a host of props.
The buildings will further feature aesthetic design in the ceiling and ceramic flooring. The look will be accentuated by installation of architectural frames and pendant lighting fixtures. Another unique feature of the new stores include the tone illusion present in between its three rooms comprising intimate wear.
Ivory and black will serve as the predominant tones in the flooring, new packaging and gift boxes of the new facilities. The Wakefield and Huddersfield store will be adorned in contrasting shades of cream and black.
