The agreements will enable Hyatt to establish and enhance brand representation in highly visible locations in some of Europe’s key high-barrier-to-entry markets, consistent with the company’s strategy of increasing the long-term presence of its brands in gateway cities.
The hotels will be converted to Hyatt brands beginning in April 2013. It will add more than 1,700 rooms to Hyatt’s existing hotel portfolio in France, which includes Park Hyatt Paris Vendome, Hyatt Paris Madeleine and Hyatt Regency Paris Charles de Gaulle.
Hotel Martinez will be rebranded to Grand Hyatt Cannes Hotel Martinez; Palais de la Mediterranée Hotel and Casino will be rebranded to Hyatt Regency Nice Palais de la Mediterranée; and Concorde Lafayette will be rebranded to Hyatt Regency Paris Etoile. Hotel du Louvre will not be rebranded and will be marketed initially as Hotel du Louvre. Each of the four hotels will undergo renovation and are located in some of France’s most sought-after locations.
Situated in a prime location on the exclusive Boulevard de la Croisette, overlooking the Bay of Cannes and the Mediterranean Sea, Hotel Martinez consists of 409 guestrooms. It includes 27 suites, and features a private beach and the only 2-star Michelin gastronomic restaurant in Cannes. With nearly 27,000 square feet of conference space, it is one of the city’s largest conference facilities.
Hyatt Regency Nice Palais de la Mediterranée boasts an excellent location in the city centre and prominent beach frontage. Palais de la Mediterranée Hotel and Casino consists of 188 guestrooms, including 12 suites, most of which have individual terraces with unobstructed views of the sea. It also offers extensive conference and banqueting facilities totaling 20,000 square feet.
Easily accessible from all of Paris’ major tourist and business districts, Concorde Lafayette is the only hotel with direct access to Palais des Congrès – the largest conference venue in Europe – and hosts approximately 120 conferences per year. The hotel offers 950 guestrooms, including 21 suites, and features a concierge club, two bars, two restaurants and 37,000 square feet of conference space.
Centrally located in one of the most sought-after tourist and commercial districts in Paris, Hotel du Louvre is well served by restaurants, high-end shops and art galleries. Following a two-to-three year renovation, the hotel is to become an Andaz.