Consisting of a two-storey building, the new showroom has stocked an array of the latest timepieces on display, starting from famous Swiss brands like Rolex, Omega, TAG Heuer and Panerai.
The new showroom has replaced the former Argyll Arcade store, which has since been transformed into the first Watches of Switzerland Pre-Owned boutique, with a large range of vintage and pre-owned timepieces.
The venue will house one of the largest pre-owned collections in the UK, with a fascinating range of timepieces from the last 100 years.
