The seven media features constitute the largest immersive multimedia system of any airport in the US.
Passenger experience, the iconography of Los Angeles, and the destinations served by the new terminal, was the special focus of the multimedia project.
Modern architectural features and multi-storey dimensions of the airport terminal were taken into account to conceptualise and produce media content that strikes a balance between beauty and entertainment.
Four hours of original video content was created, along with multiple interactive capsules, using the latest in high-resolution imaging, 3D effects and technologies that react directly to people’s movements and real-time airport information.
The media installation is designed to enable passengers to experience the time when travel was exotic with lively vignettes of old Hollywood, calming images of far-off destinations, and visuals that lead the imagination to dream big and discover new lands.
The 72-ft Time Tower is a four-sided functional clock tower built around the main elevators, which is clad with screens featuring images from an animal-packed jungle to an original tribute to the silent-film era. It also includes an interactive surface that reacts to the gestures of passengers by triggering customised, real-time visual effects.
It is the world’s largest interactive feature with a base that triggers content across 6,480ft2 of LED surfaces.
The North and South Concourse Portals have two features comprising of 10 interactive 28-foot-tall columns of visuals and sound effects that continually change to reflect departing flights and the movement of passengers. They include content evoking mosaic tiles, watery reflections, totem-like pillars and stringed instruments.
Wonder of travel media feature has various content themes inspired by LAX destinations such as Tokyo, Paris, Sydney, and beyond.
The 80ft-tall Welcome Wall is an LED display of refreshing, lively images that greet passengers as they arrive in Los Angeles.
The Bon Voyage Wall feature is designed for departing passengers with an array of slow-motion filmic images of people and places in Los Angeles, inspired by photographer Phillipe Halsman’s Jumpology series.
The Story Board is a 120ft composition of multiple LED screens, which displays visual narratives of Los Angeles, destination cities and the far corners of the Earth with a total of 16 cities.
The last media feature, the Destination Board, is a generative video “data cloud” which displays flight information and visual data on destination cities.
Sardi Design and MRA International designed the seven iconic media features while Fentress Architects designed the terminal and supported the media intervention and execution of the project.
Smart Monkeys Inc. was the system designer and engineer, and Moment Factory was the executive content producer.
