Codenamed ‘20/20’, the new design sports a white and red color scheme, and features large video menus, flame chandeliers, and corrugated menu walls.
The style shift is motivated by profitability as the chain has found that remodeled restaurants consistently see a 12-15% increase in sales. Moreover, the design, echoing the sleek, aggressive looks of the Whopper Bar outlets, intends to attract the young males who make up the majority of the chain’s customers.
The 20/20 remodeling will cost franchisees between $300,000 and $600,000 at each location.
