Analysis

Kathy Ireland partners with Vaughan Furniture

Kathy Ireland Worldwide signed an agreement to partner with case goods importer Vaughan Furniture after ending its eight-year relationship with Standard Furniture a week ago.

Staff Writer February 27, 2009

Under this partnership, imported bedroom, dining room, occasional and youth furniture will be marketed as Kathy Ireland Home from Vaughan Furniture.

Kathy Ireland Worldwide has a global reputation for fashion, quality, value, safety, solutions and beauty of design in the home industry, Vaughan said.

Ms Ireland said the Vaughan family and organization has offered a warm welcome and said “we cannot wait to begin this strategic alliance between Kathy Ireland Home from Vaughan Furniture and our other successful partners in the home industry. All of our designs will now coordinate seamlessly and live in our Style Guides.

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