Throughout October 2009, the company opened its showroom doors to all its customers, kitchen specialists and the media from around the world, at its headquarters in Duiven, Holland.
Graham Gleave, national sales manager, ATAG UK said that the House Show hosted by ATAG unveiled the first viewing of the new products. The theme of the show was ‘Back-Stage’, giving a theatrical and dramatic backdrop to the launch of the new products for 2010.
ATAG has a raft of products coming to market in 2010 including a new range of low profile stainless steel and graphite black gas hobs with the company’s advanced signature A+ burners. However, the star features not only include the extended pan supports to maximize the cooking area but new electronic technology.
For the first time, ATAG introduces ‘Easy Flame Control’, a new electronic system which means the control can be simply turned as similar to an electric hob. This eliminates the tedious task of turning the control knob and holding down until the burner ignites. Any or all the burners can be turned off quickly by pressing the illuminated button on the control panel and it cancels cooking, turning off the gas to all burners instantly.
A new range of induction hobs is planned for early 2010 with Iris Slide Control, a unique and intuitive method of setting each induction zone. Sliding a finger tip in a clockwise direction around the designated control activates the induction zone. An LED indicator feeds back the setting and any additional functions selected from one of the twelve settings, to automatic programs and boost.
ATAG brings to market, ahead of regulations, induction with lower energy consumption through its low stand-by capacity. The new induction hobs will be available in a variety of formats including the luxury MAGNA styling or frameless for seamless integration into granite and composite worktops, and capacities with up to five zones with the power to work.
New restyled ovens join the range introducing a 65 litre single oven with double oven flexibility. The generous capacity can be used in its entirety, or can be used for two different dishes requiring different temperatures and settings. The compartment can be divided into two by using a clever divider. One half of the oven can be used for a single dish and save energy. The new ovens have twin fan systems, lighting and controls.
The Max Series of compact ovens had a makeover and have been updated in line to match the new oven series with new controls and displays. A 140mm high plate warming and storage drawer has been added to complement the 460mm range of compact ovens.
New integrated dishwashers boast more capacity and economy. Place settings of 14 and 17 will be available, which uses just 9.9 liters of water in a standard program at a whisper quiet 43dB.
A new design of contemporary top-of-the-range American-styled side-by-side refrigeration is coming soon. Clad in stainless steel or finished in graphite black, these large and luxurious models boast an A+ energy rating.
