Benefit Cosmetics is the first makeup brand to open a pop-up store at the North satellite concourse in Hong Kong International Airport (HKIA).
The pop store aims at building stronger relationships with the passengers by delivering more innovative shopping experiences to all passengers around the world. It will offer beauty tips and tricks, and on-the-spot ‘make-uppers’ to the passengers.
The pop-up store opened its doors to the passengers on 16 May 2013 and will remain open until mid-August 2013.
