As Europe's leading contemporary brand, we create bathroom designs integrating audacious functional solutions with styles that allow everyone to express their own personal flair. Ideal Standard is dedicated to enhancing the total environment of your bathroom by combining innovation and beauty for a unique body and mind experience.
Ideal Standard International
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Ideal Standard International
At Ideal Standard, we believe that creativity is the catalyst to constant evolution in the world of the bathroom.
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Press Releases
Living La Dolce Vita: new range from Ideal Standard celebrates Italian lifestyle
Leading bathroom manufacturer, Ideal Standard, has unveiled its new La Dolce Vita range, the latest addition to its design-led Atelier Collections. The new range has been designed by Chief Design Officer Roberto Palomba and has been inspired by its famous namesake expression – the sweet life.
Graceful, bold and elegant: Linda-X, by Ideal Standard
With geometrically-inspired design at its forefront, Ideal Standard’s Linda-X range celebrates the brand’s iconic design heritage, while also incorporating contemporary influences and technology. The end result is a timeless collection, that balances aesthetics and practicality, perfectly.
Berlin: Ideal Standard’s next stop on the Together World Tour
Ideal Standard is continuing its unique series of events, the Together World Tour, in Berlin, focusing on the architecture, design and culture within the iconic, German capital.
Ideal Standard kicks off Together World Tour in Milan
Ideal Standard has announced a unique series of events, the Together World Tour, blending an innovative digital format with the attraction of a physical event.
Introducing Prosys® – the technology behind better bathroom design
Ideal Standard, one of the world’s leading manufacturers of bathroom and commercial washroom solutions, has launched ProSys®, a complete in-wall system for wall-hung toilets, basins, urinals and accessories.
Products & services
Ceramix Blue Brassware Range
Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, today launches its newest brassware range, Ceramix Blue, designed by award winning design house ARTEFAKT.
Child-Proof Your Bathroom
Follow Ideal Standard's quick and easy tips to avoid any accidents at bath-time
Concept Vanity Range
Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, has launched its new Concept Vanity range, a new furniture and basin collection.
Digital Bathrooms Products
According to new research released today, increasing numbers of consumers across the globe are using digital products in their bathroom - from wireless devices and portable music players to computers and even accessing the internet. The study of more than 5,000 consumers in fourteen countries reveals that UK teenagers are some of the most technologically savvy, with 79% of those surveyed agreeing they would spend more time in a digitally enhanced bathroom – the highest figure from all countries.
Do Your Bit for the Planet – Create a Water-Efficient Bathroom
We are now using 55% more water now than we were 25 years ago thanks to a myriad of lifestyle changes; this has serious consequences for our planet and its natural resources.
FIRST Bath Collection
Ideal Standard International, a leading provider of innovative, design-driven bathroom solutions, has extended its range of bathing solutions with the addition of the ingenious new Ideal Standard FIRST collection of baths.
Ideal Standard introduces the Synergy range
The Synergy range offers a collection of contemporary enclosures, wetrooms, walk-in panels and bathscreens to suit every bathroom.
Idealrain Shower Kits
Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, today launches its newest range of shower kits, Idealrain.
Ideal Standard Boost shower packs
Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, has launched its new Boost shower packs, offering consumers a powerful, reliable shower designed to enhance performance in homes with low pressure systems.
Ideal Standard International Unveils New Clerkenwell Bathroom Design studio
Ideal Standard International, a leading provider of innovative and design-driven bathroom solutions, today launched the Bath Room, a unique resource centre and design studio for architects and interior designers, in Clerkenwell, London.
Ideal Standard ramps up its green product line
Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, today pledged to add 100 more products to the Bathroom Manufacturers Association's (BMA) water efficient labelling scheme by this time next year.
Idealite Shower Tray Range
Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, has launched its new Idealite shower tray range.
Melange Tap Collection
Ideal Standard, a leading provider of innovative, design-driven bathroom solutions, has launched Melange, a new range of brassware created by award-winning design house ArteFakt.
Playa Bathroom Collection
Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, today launches its new bathroom collection Playa, created by award-winning design house, ArteFakt.
Strada basin, furniture and accessories range
Strada has been designed with a contemporary, modern feel and is ideal for consumers who are looking for a complete solution and harmonised look to their basin area.
Tonic Shower Enclosures
Ideal Standard International, the leading bathroom solutions provider has launched Tonic, a comprehensive new range of shower enclosures.
TRIS – All-In-One Steam, Sauna and Shower System
Ideal Standard, a leading provider of innovative, design driven bathroom and kitchen solutions has reached new heights in the home luxury league table with the development of TRIS - the world's first single bathroom unit to incorporate a shower, steam and sauna system.
ATTITUDE Mixer Taps
A Fusion of Style and Innovation