Conceived both as a place of sale and a reference point where the consumer can find personalised advices, the store is a showcase designed to communicate Deborah Milano’s vocation for innovation.
Hangar Design Group has designed the new stores with a special focus on the product display. Bright and airy, the materials and colours used for the new stores reflect various moods of the customers. The store concept adopts a rational design and exhibition in an environment of uniformity and visual unity, to emphasise the various shades and shapes of the cosmetics.
The interiors of the new stores are open and adorned with iridescent panels on the walls, which echo the vibrancy of the colour fading in the neutrality of the variations of white. Stands on the walls are in neutral shades on a bright texture. The sign of the brand also appears in the outside mirror glass, while the façade is made from reflective material, brushed steel or polished.
Emphasising the aesthetic dimension of the colour and the packaging, the new stores utilise most of the space for products that are displayed in series arranged in a visual rhythm of pictorial inspiration.
The new stores offer full range of Deborah Milano’s products, inclusive not only of the different collections of make-up but also the body and the men references.
