The co-branded retail store will showcase the latest innovative products and services from both companies and preview future Comcast technology, products and services.
Stan Glasgow, president and COO of Sony Electronics in the US said that the aim behind the new store was create a unique retail experience for their customers. The companies hope that the new store will help their customers interact and educate themselves about the latest technology.
Shoppers will be assisted by trained staff to make purchase decisions about what best fits their needs via personalized service and product demonstrations.