The new wallpaper line is designed by British interior designer Laurence Llewelyn-Bowen. It includes four flock patterns named Flock Star Stripe, Velvet Undergrowth, Swurly Wurly, and Kinky Vintage. The designs don a sophisticated look with each of them coming in a host of shades. The names of each tone are reflective of the designer’s risqué style.

The Flock Star Stripe featuring a striped pattern imbibes a Georgian style while the Velvet Undergrowth incorporates a bold, sensuous look. The Swurly Wurly wallpaper creates ripples on the wall with the design of its flocked textures replicating the light reflecting pattern of the Venician canals during sunset. Kinky Vintage created a unique style for itself by blending Moroccan and French design sensibilities.