Green Room Design will renovate the Wembley Store, an important commercial center of the stadium. The company will improve both internal and external signage of the store and improve the POS and layout of the store for maximum utilization of the available space. The store will also be re-branded as ‘The England Store’. The store will feature imagery from iconic England football team games to create an ambience that portrays the rich heritage of the stadium. The store will also be redesigned to house zones for its theme-based merchandise.
The scope of the project further extends to building of two high-end boutique stores at Club Wembley debenture and corporate hospitality complex that have a capacity of about 14,000. These boutique stores will be built exclusively for premium visitors and Green Room anticipates opening these stores by early 2012.
Also as a part of the project, Green Room Design will revamp the 33 souvenir and merchandise kiosks located at various places within the stadium. These kiosks will receive enhanced signage and consistent aesthetics to the stadium. The kiosks will feature interchangeable event logos, which will allow them to be adjusted to the events in an economic manner.
The stadium authorities have rested an additional responsibility to Green Room to improve the way-finding strategy and signage through the whole of stadium for facilitating the locomotion of the visitors in the stadium.
