
Says danielle lessio, designer at F.R.A.
If only we had a machine to make us forget the monotony of our daily surroundings. Imagine viewing familiar places with a traveller’s eye, as if seeing them for the first time – whether it’s the commute to work, the walk to the supermarket, or the square we cross daily without stopping.
If we could occasionally perceive these spaces as entirely new, how would it affect our sensibility? We’d likely need to slow down our frenetic pace and recognise our surroundings more thoughtfully. This change could break our prefabricated consensus, allowing us to see the layers of urban life we now overlook.
Finding a way to preserve urban memory and identity would be crucial. Our buildings could express history, ensuring this forgetfulness wouldn’t alienate us. Instead, it would compel us to notice the details and people we usually ignore, appreciating the diverse elements that create a space.
Danielle Lessio, designer, f.r.a. is a wayfinding designer originally from São Paulo, with an MA in architecture, and experience in signage, interior design and visual communication. She uses her academic background and professional experience to delve deeper into how art and design can provide different experiences for observers and users in the urban space.