Spanning 2,700 square feet, the store is the first new-look La Senza concept to be opened in the Middle East, and is part of a wider strategy to roll out the concept stores across the region. La Senza plans to open 60 more new-look stores in 2011.
The makeover has been provided to celebrate the brand’s 20 years in fashion. The new look of the La Senza store caters to today’s globetrotting lingerista, inspired by the iconic pin-up girl and all things feminine, flirty and fun. The renovated store features a fresh store design characterised by fun polka-dots, flirty pin-ups, and sassy in-store artwork.
La Senza owns and operates over 300 stores throughout Canada, and a further 300 stores in 30 countries around the world. It offers everything from bras & panties, to sleepwear, loungewear, bodycare, and accessories.
