The interior of the new boutique is distinct with a surrealistic, fairy tale theme. The space features heart-shaped seats upholstered in red fabric and display cases shaped like diamond rings. A special shop window installation featuring a retrospective of the most relevant shop windows from recent years forms another notable element of the shop.

The store stocks Moschino and its labels, Moschino Cheap and Chic and Love Moschino Donna and Uomo ready-to-wear and accessories starting from the Autumn Winter 2010-11 collections.

Part of the Aeffe Group, Moschino specialises in women’s, men’s and children’s fashion. The brand was originally created in 1983 by the late Franco Moschino.