Symbolising coolness and purity, the new white light range, which consists of new lighting schemes like PH Snowball, AJ Royal and Aeros White from Louis Poulsen are designed to provide a sense of subtlety to the space.
PH Snowball, designed by the Danish light designer Poul Henningsen, creates an attractive lighting effect in the room through careful distribution of the light upward and downwards. Featuring simple and elegant design, the lamp seems to float above the table.
The AJ Royal pendant, designed by the Danish designer Arne Jacobsen, features minimum design elements. It also features a refined ribbing system, which directs heat away from the light source, while also emitting fine strips of light and discretely marks out the shape of the lamp in the room.
Aeros White designed by the industrial designer Ross Lovegrove adds floating lightness and neutrality to the mystical three- dimensional design.
