The pop-up store was equipped with wide LED screens and interactive booth for customer interaction. Three large format LED displays offering crystal clear imagery were featured, which were visible from a distance.

Bell used a compact SP10 container unit from Steel Space to showcase its products, which had a minimum footprint. The unit features a unique leg system which enabled a quick setup in less than 30 minutes. It was set up at floor level to allow visitors to easily access the booth and interact with Bell staff.

The Steel Space 10 is a fully functional promotional unit, designed as a suitable booth solution for indoor trade shows and shopping malls. The unit’s small size is its most notable element, which enabled it to be installed in almost any indoor setting. Flexibly designed, it can be transformed into a mobile boutique, a food or coffee bar, a promotional display, a DJ booth, or even be used for product sampling. The Steel Space 10 is also designed to be a recycled shipping container that is suitable for indoor and outdoor usage both in the summer and the winter.