The result of research carried out since October 2007, the design of the restaurant features some operational enhancements, including the new Duke Flexible Batch Broiler and other solutions currently being tested by Burger King, such as a new point-of-sale equipment.
The exterior roof area of the store features red parapet lights that are lit at night to mimic flames. The signage carries the message of the brand and features the slogan, ‘Have it your way’.
The restaurant interior has LCD digital menu boards and counter cards, a flat screen TV in the dining room, and three specially designed tables with a mounted monitor for playing computer games. The center of the restaurant features the flame chandelier, an artistic interpretation of the company’s ‘grill-centric’ brand and has a 60-plus seat dining area with a large party table.
