The 200 square meters Ferrari Store, which is the 37th store worldwide to open, sits next to the Ferrari Showroom. The store is distinct for its wide glass facade that attracts the passers-by with videos and graphic panels, allowing clear views to the inside of the store.
Designed by Italian architecture and design firm Studio Iosa Ghini, the space is notable for its asymmetrical flow. A fluid, sleek feel that evokes the speed of a Formula One car can be observed throughout the space, projecting the consumer into the spirit of Ferrari. The sales area is arranged on a single floor and extends inward with the dynamic and sinuous lines inspired by the Ferrari automobiles.
A wide range of Ferrari products from lifestyle and fan collections dedicated to Formula 1, are displayed at the store. Miniatures and models from each era, a display case showcasing a crankshaft, valves and a piston, and the Cavallino collection of accessories and sportswear adorn the space.
The Showroom also reflects the history, tradition and elegance of the Ferrari brand, where the Ferrari private ‘atelier’ is adorned with furnishings of the highest quality and the combination of soft leather and sleek brushed lacquer.
Dallas-based Forza Retail manages the store, as well as four other official Ferrari Stores in the US including Los Angeles, San Francisco, Honolulu, and Miami. The Ferrari Store development program includes plans to bring the number of openings to more than 60 over the next two years in Europe, America, and the Middle and Far East.
