Measuring 160 feet in length and 72 feet in height on the sideline boards, the largest video board installation in the world – the four board video cluster, is suspended 90 feet directly over the center of the playing surface. The television, stretching from the 20-yard line to the 20-yard line, allows fans on all levels in the stadium to view the game in crisp, clear 3D images during the second half.

HDlogix, which created the technology that made the conversion from 2D to 3D possible, will unveil the ImageIQ 3D technology that will enable real-time conversion of any HDTV signal to 3D on any 3D-ready display. The technology will be unveiled at 2010 Consumer Electronics Show (CES) in Las Vegas in January 2010.

Jim Spinella, president and CEO of HDlogix, said that the HDlogix 3D technology experienced by the Dallas Cowboys fans at Cowboys Stadium will soon be enjoyed by television viewers around the world. He adds that the ImageIQ 3D technology will make it possible for anyone to enjoy 3D video of sporting events, feature movies and television shows whether they were produced in 3D or not.