Nolte opens its fourth exclusive store in India

The exclusive concept store of the EUR620 million ($818 million) group will offer its latest range of completely coordinated bedrooms and customized kitchens.

Spread over 4,500 square feet, the store located in the suburb of Jubilee Hills, opened in partnership with the SJR Group, an infrastructure and property developer of south India.

Nolte has two stores in Bangalore and one in Mumbai and has plans to come up with a store in Delhi later this year. Suchita Talwar, director of Nolte Home Studio, India, said that with its focus on Indian market, the company plans to open four to five more stores in the fiscal year 2009–2010.

Manoj Gupta, director of Nolte Hyderabad, referred to research which predicts that the size of the Indian furniture market will grow to EUR2 million ($2.6 million) in the next two years. He adds that apart from high-end consumers, the store also plans to target the growing number of middle and double income groups.

The German product range includes award-winning kitchens, completely coordinated bedrooms and walk-in wardrobes and entertainment consoles. The range also features designer bedrooms in the range of INR125,000 ($2,491) to INR1.3 million ($25,911) from JOOP!, Germany’s largest fashion brand.

Nolte Kitchens, suited for the heavy cooking and frying styles of Indian households, offer high levels of storage-friendly innovative features, and plenty of space. Distinct concepts like ‘silent comfort’ or soft closing that ensures that banging the closets will make a soft sound; lip sealing along the edges to keep dust and insects out is used in basic design. Lip sealing is color coordinated and hence unseen with matched interior and exterior finishes.

Nolte Bedrooms, available in a wide range of shapes, styles, sizes, colors and finishes, comes with wardrobes having sliding, hinged or folding doors, beds, side-tables and chest of drawers. With additional features for Indian customers like security locks and higher wardrobes, akin to ‘lofts’, Nolte is looking forward to crossing the INR1 billion ($20 million) mark by 2011.