The remodelled store will be unveiled to the public on 22 October 2010. A new layout, wider aisles, low-profile shelving, bright interior paint scheme, enhanced lighting and easy-to-read signage are some of the most notable improvements of the store. Customers’ suggestions have also been incorporated into the redesign scheme.
The remodelled North Brunswick store features a more open shopping environment with wider aisles that contain no product displays. The departments that customers shop most frequently have been aligned more systematically, making it quicker to purchase everyday items. The new layout is designed to be easier to navigate.
A bright interior paint scheme and enhanced lighting create a more inviting shopping experience and help define the store’s merchandise areas. Low-profile shelving creates an improved sightline and directional signage helps customers find the products they need.
An expanded electronics department featuring a wide selection of the latest consumer electronics and home entertainment have been added as part of the remodelling scheme. The new design includes a more hands-on experience for customers with interactive displays for hi-definition Blu-ray, video gaming and portable electronics. The interactive experience enables shoppers to test new technology.
A new department called Celebration Station has been added and will feature party supplies, greeting cards, balloons and helium tanks, cake supplies and gift wrap.
