Designed with asymmetrical layout, the Samsung Experience Store features themed zones, which are defined by Soft Scape. These zones offer informal spaces where customers can freely test mobile devices in different scenarios.
IM Convergence zone and the Family/Kids Apps zone, provide lively settings for both adults and children to experience the products; the coffee bar and lounge allow customers to tailor-make their own cups of coffee with an App; the A/S zone provides a comfortable space where problems with mobile devices can be diagnosed and fixed; and the Multi-purpose zone, which offers the option of being a private space when the movable partition is closed, is a space for training, promotion, and performance events and product launches.
Created as a space for transactions as well as a venue for social activities, the store includes free spaces, where customers are not obliged to make purchase decisions, but are invited to interact and experience the products according to their own preferences.
The store also features the Galaxy Super Wall, which is a major interaction interface between customers and the Samsung Experience Store at VivoCity. Made of flip-dot display panels and LFD screens, the wall displays product information and broadcasts product demos, news feeds and messages.
To create special visual effects, movements of customers in front of the wall are digitalised and projected onto the wall. The store’s Accessory Wall consists of touch latch accessory drawers that serve as both display windows and storage.
The design of the Samsung Experience Store at VivoCity in Singapore has also been incorporated into the guidelines of other Samsung Experience Stores.
