W Barcelona is now the third W Hotel in Europe, Africa and the Middle East, following the openings of W Istanbul and W Doha Hotel & Residences earlier this year.
W Barcelona is designed by Spanish architect Ricardo Bofill. Situated at Nova Bocana, where the Barceloneta beach boardwalk commences, the 26-story, slender sail-shaped hotel sits perpendicular to the dock, showcasing sea and city views from virtually every guest room. Taking the W brand into the dynamic city of Barcelona, a European hub known for fashion, design and architecture, will mark a true milestone in W’s global expansion into the world’s most exciting and vibrant destinations, said Eva Ziegler, global brand leader, W Hotels Worldwide and Le Méridien.
W Barcelona will provide a contemporary lifestyle experience with a complete service offer through its distictive programming. The hotel features 473 guest rooms, including 67 suites, two WOW suites, and one Extreme WOW suite. W Barcelona will also offer guests Spain’s first Bliss Spa; a signature restaurant by Michelin-Star rated Catalan Chef, Carles Abellan; Eclipse, a rooftop bar from London’s Ignite Group; the signature W lounge welcome experience featuring W Bar for cocktails and Wave restaurant; Wet, an infinity-edged pool and bar, all surrounded by multiple sun terraces, exterior lounge decks, fully-equipped cabanas, and an Extreme WOW Cabana with Jacuzzi and lounge deck. The hotel also features Sweat, a fitness facility outfitted with Technogym equipment, featuring panoramic views of the Mediterranean, complemented by resident DJ sets.
W Barcelona features public spaces with more than 2,500 square meters of meeting and event space, including the Great Room (W Hotels’ interpretation of a ballroom) with sea views. All these offerings will be supported by the W brand’s signature ‘Whatever/Whenever’ service promise, providing guests whatever they want – from a private chartered yacht excursion along the Mediterranean coastline to an insider shopping spree from vintage Catalan fashions to the latest Spanish designers.
The only hotel in Barcelona with direct access to the beach, W Barcelona anchors Passeig de Joan de Borbó, a massive redevelopment project slated to bring luxury retail, office and entertainment venues to this dynamic area.
Roeland Vos, president, Starwood Hotels & Resorts, EAME. “The W brand continues its fantastic growth and is on track to open 10 more W Hotels in some of the region’s most sought after destinations, including London, Paris and Milan.”
Starwood Hotels & Resorts Worldwide, Inc. is a hospitality ownership, management, and franchise organization based in White Plains, New York. One of the world’s largest hotel companies, it owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties under its nine owned brands.
Starwood Hotels & Resorts has a commanding presence in Spain with six of its nine world-class brands represented, including Westin, Le Méridien, the Luxury Collection, St Regis, Sheraton, and now W Hotels. The hotels that make up Starwood`s Spanish portfolio include The Westin Palace Madrid, Marqués de Riscal, A Luxury Collection (Rioja), Hotel Alfonso XIII, A Luxury Collection Hotel (Seville), and Arabella Golf & Spa Resort (Mallorca).
